From the archives:

"So that all may understand our purposes and objectives in the publication of this new trade magazine and so that we may be constantly reminded of our obligations, we shall present briefly our policies and purposes.

"In the first place, we have a selfish mission to perform in that we shall constantly and continually advocate more and better plastering. This is selfish in that we hope to improve the business of the trade we represent by so doing. It is unselfish in that strict adherence to this policy will result in more beautiful, more substantial and more serviceable buildings, and consequently, a more lasting architectural heritage for our grandchildren.

"Secondly, we realize a deep obligation to those whom we serve, architects, general contractors, builders, building managers, financing agencies and others. We hope the permanence of this publication will help to strengthen the feeling of obligation on the part of contracting plasterers and craftsmen generally to at all times do their very best in both workmanship and as businessmen serving their mission.

"It is our hope, thirdly, that advertising from manufacturers, building supply houses, and others interested in reaching our clientele, will come in sufficient volume to enable us to grow and produce the type of publication we feel our trade justifies. Further, that those who read Northwest Plastering Industries will respond to advertising carried in its columns and make known to those advertisers that they have seen and read their advertising; for that is the only way by which an advertiser can justify his investment.

"Lastly, Northwest Plastering Industries will be a common forum for all kindred trades and crafts. It is our hope that we all feel welcome, that they will offer suggestions and criticisms and that they will feel this publication is as much theirs as their sponsors.

"So, hello, and welcome. May we hear from you often and soon?"

That, dear readers, was the very first column in the magazine that became Walls & Ceilings, dated Feb. 1938. Aside from the way the industry became more complex (to include drywall, EIFS and other fields) "our obligations" remain exactly the same.

For 64 years, Walls & Ceilings has existed to serve its industry--and readers should consider it an old friend. John Seldon once wrote, "Old friends are the best. King James used to call for his old shoes; they were easiest for his feet."

Walls & Ceilings is its industry's oldest friend in print. As editor, it will be my mission to "improve the business of the trade we represent" by providing the editorial contractors and craftspeople need, in business and in the field. I hope, along with the rest of W&C's fine staff, to continue the quality of the past, and constantly better relationships with readers and the industry for a more prosperous future.

May we hear from you often and soon?