ParexLahabra, the parent company of leading building material brands; Parex, LaHabra, El Rey Stucco, Teifs, and MerKrete Systems, announced the launch of the new Parex.com Web site.     

ParexLahabra, the parent company of leading building material brands; Parex, LaHabra, El Rey Stucco, Teifs, and MerKrete Systems, announced the launch of the new Parex.com Web site.     

The new site features expanded content, incorporates colors and graphics and completely new navigational tools. The redesigned site aims to provide users with a clean uncluttered environment allowing users quicker access to the key information they are after. 

“We went to our primary users for feedback on our current site. Based on this feedback we were able to develop a site that not only met the needs of our users but also exceeded their expectations,” said Quenton Roehricht, Parex brand manager.  

The launch is the result of more than six months of work with partner BuildingOnline, a construction Web site designer, and key members of the ParexLahabra team. 

“The new Parex.com was designed and programmed by BuildingOnline, with the latest Web 2.0 technologies to provide fast and accurate information for today's EIFS and Stucco pros,” said Alan Wickstrom, president/CEO of BuildingOnline. “From the dynamic Product Selector, and customizable Submittal Package programs, to the Automatic LEED letter generator, our goal was to provide for clean design and an easy-to-use navigation/search functions to make finding and using this information readily accessible to all pros 24/7." 

“As a leading EIFS provider, we realize that users need to access the information they seek quickly,” said Roehricht. “This is especially true for audiences that are new to EIFS as an exterior cladding. With this new Web site, we have been able to accomplish this and more.”