Lafarge North America has expanded the company’s online presence with the launch of its redesigned, user-friendly Web site, www.lafargenorthamerica.com. 

Lafarge North America has expanded the company’s online presence with the launch of its redesigned, user-friendly Web site, www.lafargenorthamerica.com.

“We recognize that the commercial platform and end users in the building industry are changing. With LEED and sustainable construction, more people are trying to understand how building materials and the building industry can help them achieve their business objectives,” said Sylvain Garnaud, president of cement for Lafarge North America. “The new website demonstrates Lafarge’s commitment to work with those changes and ensure that our online resources are relevant and accessible.”

In an effort to improve usability, Lafarge implemented best practices from across the Web including advanced navigation, RSS feeds, podcasts and videos. Users, from government authorities and design professionals to the average homeowner, can obtain educational information on specific building materials and how each Lafarge product can optimize their project. The site is also bilingual and will feature content in French to meet the needs of our Canadian customers.

“The new Web site is a tangible example of Lafarge’s consistent dedication to excellence,” said Diana Myers, communications manager, Lafarge North America. “Every aspect of the website was designed to optimize its online resources and maximize its utility to the public.”

Lafarge North America chose each aspect of the Web site following an extensive research and analysis process. The development included analysis of best practices for navigation, readability, providing information and site map optimization. This process combined with state-of-the-art technology and an updated framework display the company’s online resources in an effective and efficient way.