Economic situations dictate all types of behavior. Contractors have options when the economy is booming, including the ability to be selective about the types of projects to bid. However, when the economy is down, contractors experience a more competitive market place—fewer projects to bid and more competitors to bid against. Because of these dynamics, contractors must differentiate themselves from the competition.
Each subcontractor needs to ask the question, “Why me?” The general contractor is certainly asking the question, “Why this subcontractor?”
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