This past Earth Day, I noticed an article published in the Digital Journal that is worth raising a couple questions. The article was crafted by the Brick Industry Association and was listed as a “comparisons on home exteriors.”
The article is entitled, “Fired Clay Brick Exteriors Prove Superior in Green Benefits, Performance.” As you read on, you’ll quickly realize judging an article by its title is often misleading. With the mention of Exterior Insulation and Finish Systems in the first paragraph, I had expected to see several comparisons between EIFS and brick. Apparently, I was wrong.
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