Anyone who visits the ATI Decorative Laminates Web site these days will experience quite a surprise. As of June, a visual and functional overhaul of the site greets visitors.

“ATI is known for innovative surfaces,” said President Tara Burgio, “and we needed our Web site to better illustrate not only our inventive products, but also the resources and inspiration we provide to customers.”

Most noticeable are the streamlined graphics evident on the home page and coordinating subpages. Large, clear and inspiring images showcasing some of ATI’s best work are prominently displayed, and additional white space helps the eye focus on pertinent content.

Navigation has also been upgraded for a more user-friendly style. For example, the company’s offerings are clearly divided into two search methods: by product line or by solution.

A resources tab directs visitors to MSDS information, technical sheets, installation instructions and product brochures.  The area also includes a video gallery of installations, product features and case studies.

What else is new?

• Samples are easier than ever to order with the direct-to-door samples cart, as well as “white glove” service.
• Want to see what the MirroFlex Mini Dome pattern would look like in a Bermuda Bronze finish? No problem. The enhanced MirroFlex product section depicts available finishes on all MirroFlex patterns.
• A new Distributor Portal keeps customers up-to-date with product and company news, and offers special “Fire Sale” items exclusive to ATI Distributors.