The company has upgraded its tape measure lineup to introduce a new series of Autolock and Chrome Tape Measures that will offer best-in-class performance in the key areas of durability and functionality. The new tape measures are designed with a nylon-coated blade to provide resistance to jobsite contamination and resistance to abrasion. A reinforced 5-screw housing provides increased durability against wear and tear and drops from elevated locations. For added functionality, the series features an Autolocking Brake to hold the blade in place and provide better retraction for improved life. It also includes easy-to-read fractional printing to help the user accurately calculate material needs for projects, as well as a belt clip for easier storage. Designed to be compact and ergonomic, the new Tape Measures provide a better fit in the user’s hand and a more comfortable experience during use. Each includes a convenient marking surface to assist when laying down a mark, scribing notes, and taking measurements. The Empire Chrome and Autolock Series of Tape Measures join an array of high-performing next generation product upgrades Empire will launch this year to expand its range of advanced layout solutions. Backed by a limited lifetime warranty, the Tape Measures confirm Empire’s commitment to best-in-class durability and innovation.