International manufacturer Rockwool has officially announced the latest evolution of its brand identity, introducing a new corporate symbol and purpose statement that will be adopted by its subsidiary brands in North America. The brand evolution ensures a cohesive look and messaging across all brands, while supporting future geographic growth across all business units.

Brands under the Rockwool umbrella in North America include Roxul, offering high-performing insulation solutions for building and industrial applications, Grodan, a leader in progressive and sustainable substrate solutions for professional growers, and Rockfon, trusted provider of acoustic stone wool and metal ceiling solutions and suspension systems.

Reflecting their synergy in offering advanced stone wool innovations that address local and global issues surrounding sustainability and development, Roxul, Grodan and Rockfon will collectively adopt the new Rockwool symbol––a graphic representation of a volcano that demonstrates to stakeholders and customers how these brands use the natural power of volcanic stone to enrich and transform modern living, while providing solutions with far-reaching benefits.