Contractors, engineers and architects now have a single online source for product information on steel framing and drywall finishing products with the launch of the redesigned ClarkDietrich website. Most notably, the website now includes the full integration of the company’s Strait-Flex® brand and vinyl corner bead and trim drywall products.
“The goal with the redesign is to provide our customers with a streamlined, easy-to-use online experience where they can access all ClarkDietrich product technical data, submittals and installation resources,” said Terry Westerman, vice president of marketing, ClarkDietrich. “We believe the redesigned website will be a valuable tool for construction and architectural teams by bringing the framing and finishing products into a single, easy-to-navigate online experience.”
The new website features redesigned product pages, improved iTools ClipExpress navigation with access to more product data, and a mobile-compatible, user-friendly interface. Other features include:
- Consistent, easier to find product information
- Optimized tab layout design for better navigation
- High quality product and application images
- Dynamic changes with layouts for desktop, phone or tablet
“More than just a visual update, the imagery and content updates throughout the site are an intentional shift toward differentiating key product attributes while allowing users to easily compare various product offerings,” added Westerman.
Long recognized as a leader in cold-formed steel framing, ClarkDietrich’s growing portfolio of interior and exterior framing products has elevated the brand to a leader in finishing products. That expansion began with the acquisition of Vinyl Corp., one of the largest full-line vinyl bead and trim manufacturers in the U.S. and continued with the acquisition of Strait-Flex International, a leading provider of composite finishing products for interior drywall applications.
For more information, visit www.clarkdietrich.com.
