Simpson Strong-Tie has promoted Scott Lang to the newly created Vice President of Market Development for Residential Digital Solutions role. In his new position, Lang will refine customer segmentation and develop market strategies for expanding the company’s residential digital solutions, including spearheading new initiatives and creating innovative strategies that cater to customer needs and broaden market reach.

Lang has worked with Simpson Strong-Tie for seven years, most recently serving as technology sales manager for National Builder / Pro Supply, where he consulted with the top 30 homebuilders, helping them understand how the company’s proprietary builder solutions software and services combine with industry-standard systems to realize significant gains in efficiency. His extensive career experience includes a range of sales management roles at several construction software solution providers.

“I am very excited to step into this challenging role for Simpson Strong-Tie,” Lang said. “My experience and industry knowledge, combined with a world-class support system, will drive our growth in digital solutions and contribute to our 2030 goals.”

“With his eight years spent as a software writer, 10 years of experience in the homebuilding industry and many years of selling software solutions, we know that Scott will thrive in this new role,” said Noah Daniels, senior vice president of market development for digital solutions at Simpson Strong-Tie. “As the company works toward our 2030 Growth Plan goals, Scott’s background, knowledge and experience will help us achieve a competitive edge in the markets we serve.”

Lang has a bachelor’s degree in computer and electrical engineering from Purdue University.