MTIdry formally announced a major milestone in its journey: the launch of its newly redesigned website and refreshed company identity. The transformation from Masonry Technology Inc. to MTIdry reflects its evolution beyond traditional masonry into a comprehensive provider of high-quality moisture management solutions for all cladding types – as well as below-grade basement waterproofing and retrofit applications.
Why the Change?
MTIdry is born from its rich heritage in masonry, but it has expanded its expertise to encompass a broader range of services and products. Its new identity better represents its diverse offerings across multiple platforms, including brick, stone, stucco, Exterior Insulation and Finish Systems, and basement waterproofing.
With an updated, modern look and feel, MTIdry will build on its reputation and continue to offer enhanced solutions that cater to today’s dynamic construction and renovation needs in both residential and commercial construction.
What to Expect
Revamped Online Presence: The new website is designed to provide a seamless user experience, showcasing the company’s extensive range of products and services. You’ll find updated information, detailed product descriptions and a more intuitive navigation system.
Enhanced Branding: The refreshed logo and visual identity will be prominently featured across all platforms, including the company’s social media channels and marketing materials. This new look represents the company’s commitment to innovation and excellence in the industry.
Springboarding Through Digital Channels: The company is kicking off this exciting phase by amplifying its presence on social media and optimizing its Google SEO. Stay tuned for engaging content and updates that reflect its expanded capabilities and modern approach.
Innovative Products and Technologies: As the company moves forward, it will highlight its superior True Channel Technology and innovative products, such as Sure Cavity Stucco Lath, designed to enhance both performance and efficiency.
What’s Next?
The company’s refreshed branding will be integrated into all of its marketing materials as it develops or reprints them. The company is eager to share this new chapter with its customers and continue delivering the high-quality solutions they expect.
MTIdry thanks its customers for their continued support and partnership and looks forward to growing together with them.
