Rockfon North America, part of ROCKWOOL Group, has named Mike Goyette as its new vice president of sales, effective immediately. Goyette will continue to drive Rockfon’s business growth and further strengthen its market position in the U.S. and Canada.

Goyette brings over 20 years of sales expertise, 15 of them within ROCKWOOL Group, most recently as national sales director for ROCKWOOL North America, which is based in Milton, Ontario. He was also national sales manager for ROCKWOOL technical insulation in North America.

“Rockfon is in an exciting position in the market,” Goyette commented. “We’re the only stone-wool ceiling manufacturer in North America. With an increasing focus on healthy building materials that make a positive impact on people and the planet, Rockfon’s complete ceiling portfolio of stone wool, metal and suspension-grid products is well-suited to meet these needs. I look forward to building relationships with architects, specifiers, interior designers, distributors, contractors and our customers. Our sales team will continue expanding the market’s knowledge of our core material, stone wool, and how its performance properties contribute to safe, healthy and durable spaces.”