In this episode, marketing guru Anna Anderson, of Art Unlimited, lays out what she recommends to contractors in order to build a strong campaign for the upcoming storm season.

Internet search algorithms change all the time, making it hard to keep up with best practices, but there are factors contractors can control so they win in the local search market.

Whether you are launching your own event or sponsoring something local in your community, event marketing is something that can really help your brand, but it’s also something that can have a lot of downfalls if not done right.