Understanding buyer behavior is critical for sales and marketing alignment.

For the past two years, Todd Brady, inventor of Slotted Track and ProX Header and current Co-founder and Chief Business Officer of Hyperframe Inc., along with Jay Cady and Ken Sobel, has been working on a revolutionary metal framing system called Hyperframe. 

The investigations is just getting underway and there’s much still to learn about what caused the tragedy in Surfside, Fla., but there are some key takeaways for contractors working on similar buildings right now, said Trent Cotney, CEO of Cotney Attorneys & Consultants.

Translating what homeowners picture in their minds into what they see on their property can be a challenging task. As a contractor, your area of expertise is recommending the right product based on performance, ease of install, and availability – while the homeowner may be selecting a product based on criteria that are harder to express: issues of design, perceptions of quality, or simply what feels like “home.”

Summer is a great time for construction work, but a brutal time for construction workers. Excessive heat and sun exposure pose significant dangers, such as sunburn, dehydration, heat cramps, heat exhaustion and heat stroke. Every year, construction workers become ill on the job and some even lose their lives due to heat exposure.

Subcontracting has always been a unique business. There are many extra challenges a subcontractor faces that other businesses do not.