Articles Tagged with ''marketing''

Lee Tedesco has joined Grabber Construction Products as Director of Marketing.

WEATHER GUARD, the industry leader in work truck equipment, today is announcing the kickoff to its college football campaign, timed with the official launch of the new season.

Today, Bosch Power Tools released its latest brand campaign – “What Hard Workers Deserve”, just ahead of Labor Day. Featuring the voice of actor and Bosch Power Tools user Nick Offerman, Bosch’s new broadcast and social media ads highlight how the brand’s premier tools are ready to support workers in the most extreme working conditions, from the top of a skyscraper to a wrestling ring.

Notably, the latest campaign sheds light on Bosch Power Tools’ advanced tool R&D process – using real, job site feedback to carefully design each tool and prioritize worker’s needs. The campaign’s hero products – the PROFACTOR High Torque Hammer Drill/Driver, X-LOCK 4.5-inch Angle Grinder, and the 2-in-1 Impact Driver and Impact Wrench – exemplify the brand’s commitment to ergonomic design, setting industry standards and, ultimately, the worker.

NIBCO INC. has announced the promotion of Sally Boyer to director of marketing communications.

In her new role, Boyer assumes the responsibilities for the NIBCO NIBwomen’s Conference and sales trainee program. Boyer will report to Vice President of Customer Engagement Dawn Bloch.

Selling a construction company is very different from selling many other businesses; owners need to consider many variables when contemplating a sale.

Chicago-based WernerCo announced two new executive appointments today. Don Freeman and Kevin Blossom have been promoted to President of their Business Units. This new structure will better serve customers across the Pro and Retail channels.

iQ Power Tools, manufacturer of premium power tools with integrated dust collection systems, has promoted Evelyn Casillas from Marketing Assistant to Marketing Manager. Casillas has been with iQ for two years and during that timespan, has contributed greatly by creating and managing both print and online marketing tools such as brochures, merchandising, packaging, manuals, advertisements and E-mailers.

In this episode of “Dear Anna,” Art Unlimited CEO Anna Anderson shares not one, but three ideas contractors can use to make sure their campaigns are firing on all cylinders and meeting goals.

In this episode, marketing guru Anna Anderson, of Art Unlimited, lays out what she recommends to contractors in order to build a strong campaign for the upcoming storm season.

After much research and collaboration, BNP Media is pleased to debut its newly certified Digital Audience Profile (DAP). BNP Media partnered with BPA Worldwide’s iCompli Tech Assurance to certify the technology and processes behind the DAP.