Selling a construction company is very different from selling many other businesses; owners need to consider many variables when contemplating a sale.

Chicago-based WernerCo announced two new executive appointments today. Don Freeman and Kevin Blossom have been promoted to President of their Business Units. This new structure will better serve customers across the Pro and Retail channels.

iQ Power Tools, manufacturer of premium power tools with integrated dust collection systems, has promoted Evelyn Casillas from Marketing Assistant to Marketing Manager. Casillas has been with iQ for two years and during that timespan, has contributed greatly by creating and managing both print and online marketing tools such as brochures, merchandising, packaging, manuals, advertisements and E-mailers.

In this episode of “Dear Anna,” Art Unlimited CEO Anna Anderson shares not one, but three ideas contractors can use to make sure their campaigns are firing on all cylinders and meeting goals.

In this episode, marketing guru Anna Anderson, of Art Unlimited, lays out what she recommends to contractors in order to build a strong campaign for the upcoming storm season.

After much research and collaboration, BNP Media is pleased to debut its newly certified Digital Audience Profile (DAP). BNP Media partnered with BPA Worldwide’s iCompli Tech Assurance to certify the technology and processes behind the DAP.

Eliminate the need for carrying stacks of business cards or the shame for misplacing ones you received after key networking events with this latest innovation.

Whether you are launching your own event or sponsoring something local in your community, event marketing is something that can really help your brand, but it’s also something that can have a lot of downfalls if not done right.

Fostering positive online reviews from customers continues to be an important part of business development for any contractor. And it’s often a lot harder than it sounds.

Understanding buyer behavior is critical for sales and marketing alignment.