Marketing refers to activities used to promote or position products or services. Experts state that marketing concepts are based on needs, wants and demands.
When JBKnowledge conducted its 2018 Construction Technology Report, more than 60 percent of the nearly 3,000 construction pros reported still relying on spreadsheets as part of their estimating process.
I think this forthcoming word best sums up today’s world of construction—“Gotcha.” Competition is at an all-time high and regardless of what phase, parties are looking for the “gotcha” moment.