Ware Malcomb announced that Azin Khorram and Lisa Reed have joined the firm as directors of strategic accounts. In their roles, Khorram and Reed will focus on building global and national corporate account relationships to support Ware Malcomb’s regional leaders. Given their significant design backgrounds, their insights into helping clients navigate the best corporate solutions will benefit both clients and Ware Malcomb.
Khorram and Reed will support Ware Malcomb with expanding its national presence through the firm’s corporate accounts program and working closely with company-wide leaders to advance opportunities in all service sectors.
Based in New York, Khorram brings an impressive, 15-year architecture and interior design background, combining design, project management and business development expertise.
“Azin’s multifaceted background and adeptness in relationship management are qualities that will help expand Ware Malcomb's global client partnerships,” said Bill Sotomayor, principal at Ware Malcomb. “We are excited to welcome her to the firm.”
Khorram has worked on various project types, including large-scale commercial and multifamily projects. Her recent client relations role at a leading, international design firm demonstrated her commitment to strategically supporting clients through a consultative, business-forward approach. Previously, she held leadership roles at other large firms focused on interior and architectural design and growth strategy.
Khorram earned her Bachelor of Architecture degree from the University of Southern California and is LEED-accredited. She is a CoreNet Women’s Leadership Committee member and an active member of the American Institute of Architects, IFMA and PWC.
Based in the firm’s Los Angeles office, Reed is a multidisciplined interior designer with 20 years of experience designing global corporate headquarters and campuses, boutique restaurants and luxury residential projects. She has worked for top-ranked, international architecture firms and small-scale design studios.
“Lisa brings a unique skill set to the role — her previous design and leadership experience, coupled with her exceptional communication skills, will allow the firm to engage in new business opportunities across multiple sectors,” said Ted Heisler, vice president of interior architecture and design at Ware Malcomb. “We are thrilled to welcome her to the Ware Malcomb team.”
Reed is NCIDQ-certified, a LEED-accredited professional and a California-certified interior designer. Her design work and thought leadership have been published in Interior Design Magazine and Metropolis and featured on various in-person Dwell Tours.
Reed’s previous clients include A-list, Hollywood actors; global technology leaders; and award-winning, top chefs. She earned her graduate degree in architecture and interior design from UCLA and holds her Bachelor of Arts degree from Occidental College, where she graduated summa cum laude.
