Home » Multimedia » Podcasts » Walls & Ceilings 'If Walls Could Talk' » Episode 16: How a Little PR Goes a Long Way
Walls & Ceilings 'If Walls Could Talk'
Welcome to “If Walls Could Talk” where Walls & Ceilings magazine is out to discover just that.
Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
In today’s day and age, where technology is king and the world seems to live or die by it, it can be hard to figure out just what exactly you are supposed to post on social media, what information should be on your website, or simply: how to make your company shine and stand out against the rest. Thankfully for us, organizations like the Public Relations Society of America (PRSA) exist to help us navigate this ever-changing world. W&C had the chance to talk with the CEO of PRSA, Linda Thomas Brooks, and the Chief Communications Officer, Karen Mateo to talk all things PR. Thomas Brooks and Mateo share insights, tricks and tidbits into navigating the world of PR. They share resources PR has to offer, how adding a public relations specialist to your team can alter the state of your business, how our industry specifically can benefit from PR and more.
At the 20th annual Best of Success event, Anna Anderson, CEO of Art Unlimited, emphasized the importance of brand consistency and strategy in building trust and delivering on promises. Highlighting innovative marketing approaches, Anderson shared insights on leadership, brand development, and connecting with customers to drive growth in the roofing industry.
The 2024 presidential election brought significant changes in media consumption and marketing strategies, with a notable shift toward leveraging podcasters and influencers alongside mainstream media. Anna Anderson, CEO of Art Unlimited, discusses these trends and their implications for contractors, emphasizing the importance of reassessing marketing channels to avoid competition with political campaigns. As trust in traditional media reaches an all-time low, Anderson highlights the need to adapt marketing strategies to resonate with audiences increasingly influenced by alternative platforms.
Walls & Ceilings has named Curtis Partition as its Contractor of 2024, recognizing the New York-based company for its exceptional industry practices, quality craftsmanship, and employee-focused approach. President and CEO Ajay Narula reflected on the honor, sharing plans for the company’s future and insights into the industry’s direction.
In this episode of If Walls Could Talk, Tom Harris, owner of Tom Harris PUR Consulting, discusses how the SPF industry may be impacted by new leadership. He highlights cautious optimism about a more focused leadership approach while addressing key industry concerns: labor, tariffs and taxes, and energy policy, emphasizing the need for continued federal support for energy conservation programs.
W&C Group Publisher Jill Bloom interviews Steve Slepcevic, CEO of Strategic Response Partners, about best practices for contractors to prepare for major storms. Slepcevic emphasizes the importance of having a comprehensive plan in place for individuals, families, and businesses, as well as maintaining proper communication tools like satellite phones. He also discusses the impact of weather phenomena like "bomb cyclones" on the West Coast and the need for proactive measures to manage water flow and prevent flooding.
Looking for new ways to save energy and meet decarbonization goals? Learn how phase change material in ceilings is helping building operators reduce energy cost and usage and contributes to improved indoor environmental quality.
